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I am quite enthusiastic about Marketing Communications and always eager to network with lovers of marketing through my work and my words.

#YourFavoritePRGirl

  • PR AS A VIABLE CAREER FOR THE NEXT GENERATION OF COMMUNICATORS

    A wise man, Jean-Louis Gassee, once said, ‘Advertising is saying you’re good. PR is getting someone else to say you are good. You might have heard this famous saying, especially in the business world, once or twice or maybe not. However, it doesn’t hide that most business owners, stakeholders, consumers, and corporate bodies still confuse…

  • Packaging: The Role of Design and Branding in Inspiring Authenticity

    Today, consumer studies show that end users are drawn to brands they have a personal connection with. This is one of the primary reasons companies invest in Top Of Mind Awareness (TOMA) Marketing. The consumer journey “conveyor belt is perpetually at work. Today’s new reach could be tomorrow’s biggest spender. More recently, companies and brands…

  • ROLE MODEL: IF THEY CAN DO IT, WHY CAN’T I?

    “The future is bright. The future is female” – but before we reach that Zenith, in the present time, who are those inspiring and motivating our young ladies towards that glorious path?” We all look up to someone- a family member, a friend, a celebrity, or someone that has succeeded through tough times. We see…

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